Tennessee legend Peyton Manning is listed No. 1 on Business Week's Power 100 list of the most powerful athletes. Fellow alum Arian Foster is listed No. 22 on the list.
Peyton Manning is No. 1
By Joel Stonington
For the Power Sports 100, Bloomberg BusinessWeek worked with CSE, formerly known as Career Sports & Entertainment, and Businessweek.com columnist and Bloomberg TV contributor Rick Horrow of Horrow Sports Ventures to determine the 100 most powerful athletes on and off the field. No coaches, owners, managers, executives or retired athletes were considered. Off-field metrics included the results of polls on individual athletes by E-Poll Market Research and estimated endorsement dollars. On-field metrics were tallied on those who outscored, out-tackled, or outskated the competition during 2009 and 2010. Sports were weighted according to their popularity in the U.S. For a complete methodology click here.
Click here to see the complete 2011 Power 100.
Rank last year: 5
Sport: NFL/Indianapolis Colts--QB
Most recent notable achievement: 2011 Pro Bowl (11th selection)
Earnings: $30 million
Key sponsors: MasterCard, Reebok, Gatorade, Oreo
Why he's on the list: If there is one man to take over Tiger Woods's role as the leading man in sports, it's Peyton Manning, the most popular quarterback in America's favorite sport. Apart from his amazing on-field performance, Manning is marketable, recognizable, and down-to-earth. It paid off with an estimated $15 million in endorsements last year.
Rank last year: Unranked
Sport: NFL/Houston Texans--RB
Most recent notable achievement: 2010 NFL Rushing Title
Key sponsors: Boombah
Why he's on the list: Arian Foster capped an unlikely second season in the NFL with the league's rushing title. If you don't know his name yet, you're not alone: Sponsors have yet to catch up. Eventually, Foster will be as popular as Willow Smith and he won't even have to whip his hair.