Online Photo Store Offering 20% Off

Dec. 11, 2012


KNOXVILLE, Tenn. -- University of Tennessee announced the launch of its official online photo store in conjunction with CBS Interactive.

In support of the launch of its new photo store, University of Tennessee is offering a 20% off promotion through December 15, 2012. Cy Young Award winner and former Vols baseball star R.A. Dickey has teamed up with University of Tennessee to support and promote the launch of this new online photo store.


The store, powered by Brand Affinity Technologies' (BAT) photo business,, offers photos from current sporting events taken by school photographers and the Associated Press, archived photos from previous seasons, and iconic images that capture the essence of University of Tennessee. Customers can purchase these photos as prints, framed prints, custom diploma frames, mounted canvas, and more.

In the future, University of Tennessee can enable a feature that allows fans to upload their own photos and create unique custom photos that can be printed on officially licensed University of Tennessee products. Additionally, the school can elect to integrate a fan photography program to enhance event revenues, branding reach, fan experience, and community building. BAT photographers would take fan photos at collegiate sporting events and make those images available at the school's online photo store for purchase, digital download and social media sharing.

About Brand Affinity Technologies Brand Affinity Technologies (BAT), founded in 2007, is a technology and marketing services company focused on activating, engaging, and monetizing fans. BAT's offerings power highly-targeted and interactive 360° fan-centric experiences and promotions. Its partners include thousands of celebrities, athletes, professional sports teams and leagues, event promoters, and brands. For more information, visit, and on Twitter @BAT



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