The USTFCCCA announced Monday that Jared Prescott, the media relations contact for Tennessee's track & field/cross country program, is the recipient of its 2017 Division I Track & Field Excellence in Communications Award.
The Excellence in Communications Award recognizes those athletics communications representatives at conferences and/or schools who have committed to outstanding coverage and support of collegiate track & field. Winners were selected by the communications staff at the USTFCCCA national office after a long nomination period. Anthony Jeffries of Saint Augustine's and Alex Keil of Illinois College are 2017 recipients from Division II and Division III, respectively.
Prescott, a Pasadena, California, native and second-year UT graduate assistant, spearheaded innovative coverage of Tennessee track & field during the 2016-17 academic year. The highlight of Prescott's promotional efforts was the conceptualization of a video in which junior sprinter Christian Coleman ran a laser-timed 4.12 40-yard dash.
The video was produced by Senior Director of Broadcasting Link Hudson and UT's award-winning VFL Films staff and quickly became a viral success. It was viewed more than 3.4 million times on Facebook alone during the month of May, making it the platform's most popular college sports post that month. The original Twitter post featuring the video--which was shared via @Vol_Track on May 1--has nearly 2.6 million impressions, has been RT'd nearly 12,000 times and has received 18,000 likes, with the video appearing on ESPN, FOX Sports 1 and national sports websites such as SI.com.
"Jared has done a fantastic job for our program this year," Tennessee Director of Track & Field/Cross Country Beth Alford-Sullivan said. "He has worked diligently to produce great information and relevant stats for our team's success each week. He has been very innovative and creative in his work, and this is an honor not just for him, but for UT Media Relations and our entire program--very well deserved."
Prescott's track coverage award marks the third time a Tennessee media relations staffer has won a national award for sport coverage in the last five years. In 2013, assistant media relations director Amanda Pruitt was named Swimming World Magazine's Women's Swimming SID of the Year. And last month, Tennessee's 2016 football media relations team--including senior associate AD Ryan Robinson and assistant media relations directors MJ Burns, Kellen Hiser and Stephen K. Lee--was selected as one of the Football Writers Association of America's "Super 11" award winners as one of the best 11 football communications staffs in college football.
Prescott received his bachelor's degree in Mathematical Economics from Wake Forest in 2010. Last month, he completed a master's degree in Sport Management at Tennessee.