March 6, 2014
adidas and the Tennessee basketball program Thursday unveiled the "Made in March Uniform System" for the 2014 college basketball postseason. The collection was created to provide the Volunteers with adidas' most advanced uniform system and basketball apparel technology so the Big Orange can take on the challenge of March.
Tennessee can wear its new uniforms as soon as next week, beginning with the SEC Tournament March 12-16 in Atlanta.
Made in March Uniforms feature a functional perforated print pattern along the leg of the stretch-woven short to enhance breathability and ventilation, keeping players cool as the clock winds down. adidas' quick-drying jersey technology, found in current NBA uniforms, along with ClimaCool zones on the chest, back and side, move heat and moisture away from the body to keep the jersey light and dry.
Made in March uniforms feature "Rocky Top" on the inside collar of each jersey as homage to the team's home and loyal fan base, while the Smokey Gray coloring is a part of the University's official color palette and was used popularly by the Vols football team this past season.
The Made in March Uniform System debuts on-court beginning with conference tournament play and fans can grab their Made in March gear at adidas.com and campus bookstores.
For more on the Made in March Uniform System, stay tuned to the adidas Basketball Facebook page, and follow on Twitter and Instagram @adidasHoops with #teamadidas and #MadeinMarch.