SEC Network, the new national sports network dedicated to the Southeastern Conference and operated by ESPN, will debut on August 14 with customized graphic packages for all 14 schools and a cohesive network design reflecting the solidarity of the conference and all 21-SEC sponsored sports.
Each school worked closely with the network to develop authentic and timeless school IDs, including a 15 second "Quad" ID. All 14 Quad IDs open with an iconic campus image which will then circulate into legendary and current athletic imagery of coaches, players, fans and school tradition. Each ID ends on a virtual SEC Network campus quad that encapsulates the pageantry and passion of the individual school.
The network will also be unveiling several SEC Network animations upon launch, including the new television network version of the conference's traditional pinwheel, portraying each school in an equal and colorful pendant wheel.
The Southeastern Conference and ESPN have signed a 20-year agreement through 2034 to create and operate a multiplatform network which will launch August 14, 2014. The new network and its accompanying digital platform will air SEC content 24/7 including more than 1,000 events in its first year. The network will televise 45 SEC football games, more than 100 men's basketball games, 60 women's basketball games, 75 baseball games, and events from across the SEC's 21 sports annually. Programming will also include in-depth commentary and analysis in studio shows, daily news and information, original content such as SEC Storied, spring football games, and more. Hundreds of additional live events from various sports will be offered exclusively on the digital platform. AT&T U-Verse, Bright House Networks, Comcast, Cox, DIRECTV, DISH, Google Fiber, Suddenlink, Time Warner Cable, NCTC, NRTC, NTTC, LUS Fiber, Wilkes Telephone, PTC Communications to distribute the SEC Network.