Feb. 12, 2014
KNOXVILLE, Tenn. -- Tennessee and Kentucky will trade their familiar school colors for a shared hue on Sunday, as the teams participate in the "Live Pink, Bleed Orange" game as part of ESPN's "Play 4Kay" initiative. Fans of both teams are encouraged to join the cause by wearing pink to the game.
No. 8/8 UT (20-4/9-2 SEC) and No. 18/18 UK (17-6/5-5) will face off at 1 p.m. at Thompson-Boling Arena in a game televised nationally by ESPN. The networks ESPN, ESPN2 and ESPNU will air seven games in a new format on that day as part of the annual Play 4Kay women's basketball initiative - in support of the Kay Yow Cancer Fund, in partnership with The V Foundation and the Women's Basketball Coaches Association (WBCA).
All games will be accessible online at WatchESPN.com, on smartphones and tablets via the WatchESPN app, through ESPN on Xbox LIVE to Gold members and on Apple TV to fans who receive their video subscription from an affiliated provider.
In advance of the game, an online auction with proceeds benefiting Susan G. Komen and Champions for a Cause will be held until Wednesday, Feb. 19, at 9 p.m. Go to CSTVAuctions.com to take part.
Fans also can nominate a survivor or person currently battling breast cancer via email to UTAthletics@utk.edu to win tickets to the Kentucky game on Sunday. One winner daily will receive two tickets, and the contest ends Friday, Feb. 14.
There will be several activities taking place on game day, including a breast cancer survivor presenting the game ball, a mobile mammogram unit located outside of the main box office at Thompson-Boling Arena offering free mammograms, and the distribution of T-shirts for everyone in the entire lower bowl. Shirts are sponsored by Tennessee Army National Guard, DISH, United Healthcare, Coca Cola, Academy Sports & Outdoors, Golden Flake and Threds.
Additionally, pink rally towels, provided by United Health Care, will be distributed to the first 1,000 fans. The Knox Photo Booth will be set up on the concourse at Section 127, offering users free photos. Zeta Tau Alpha will be accepting donations for pink shakers at the entrances to the arena, with proceeds benefiting Susan G. Komen Knoxville. That organization also will select two breast cancer survivors to participate in the guest coach program.
For ticket information, please go to UTTix.com.